The beginning of November is the deep breathe before the parties and the shopping and the family and the crazy. At Route, we know the holiday time of year so well, we work hard to prepare for it and we breathe. We do what we can to create space in our time and our thoughts to remember why we are here, what we are doing and why it is significant. Selling anything can feel like selling your soul, pushing products, encouraging people to spend money on items they may or may not need. Balancing simplicity with social expectations-what we may want and what we may need. Longing to give generously and hoping deeply that the gift will be just right, appreciated and communicate our love.
The holidays are a step for us, a step in the direction of world change – we sell more in the next two months than the rest of the year combined. We work hard to choose what we will offer wisely, to maximize impact and to communicate clearly that giving a gift from Route is also giving hope and sustainable change. We want to have pieces that you want to give. Pieces that are beautiful and well made, that you would be proud to wear and carry. So please, buy more! In doing so, know that we are proud to sell to you, to stand behind each beautiful piece and are confident that the purchase you make will bring happiness, joy and everything that we work so hard to remember during this season.
Breath with us, and remember the change, then celebrate the difference we are making together!