Ethical Fashion; The Challenge & The Solution

At Route a new season means new products. The goal is always to purchase and design pieces that will come together to form a beautiful collection and make a significant impact. There are so many factors that go into our purchasing, not the least of which is price. We work hard to keep our price point affordable, while still provided lasting impact to our makers.  At the center of our passion for what we do is a desire to both get the word out about how products are made and create routes of access for individuals to purchase ethically.

It is possible to be incredibly well dressed in an entirely ethically produced wardrobe with a robust if not endless budget, but so few of us are able to purchase without a budget.

We believe the growth of ethical purchasing should continue, more people should have access to products they can afford and therefore the option to purchase ethically. There are so many ways to creatively organize the production chain so that safe working conditions and fair wages are sustainable AND the retail price of a product is reasonable.

We are excited to introduce a series of comfortable and versatile dresses to our online store this season. These simple pieces are exactly what we want to be selling.

As they come in, please give us feedback on whether or not you are getting enough information about them, do they look like something you’d want to wear? How would you style them? Can’t wait to share more, for now don’t forget that your purchase makes ethical fashion possible!

Photo: Sugar Bean Photography

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