This semester, we have had four marketing interns working at Route. They have had two specific projects that they have been working on. The first was the True Cost film screening that we did in the store. They had lots of fun planning the event, and getting the store theater-ready!
The second project they have been working on is the launch of our first original Route product, the “Empowered” t-shirt line. They designed the tshirt with their own original art, found an ethically made t-shirt designer, and had the shirts printed. We now carry the shirts in-store and online, and are so excited for people to wear our creation!