My ideal top is one I can move around in without showing skin, needs no special bra, and one I don’t regret wearing three hours into work. It needs to make me look great and be versatile enough to fit with different jewelry and bottom sets. In addition to being captivating, versatile, and comfortable, I’d also like my top to save women’s lives.
Almost sounds too good to be true. Enter Elegantees.
Let us reintroduce you to the beautiful cotton clothing designed for the everyday woman who is socially conscious and loves to look good. This October I had the opportunity to speak with the founder of Elegantees, Katie Martinez, to get an idea of how she came up with this genius company and how it works. We talked style and the holiday rush and what that means to her company.
Tell us more about the concept behind the beauty in your more conservative fashion pieces. How does your clothing reflect the models and the everyday consumer purchasing Elegantees?
I designed Elegantees because shopping was hard. I needed tops that were pretty and comfortable, and with proper coverage. Having spent my life both on a farm in Iowa, and in the Fashion District of New York City, I’ve seen two extremes in the way women dress. A common approach is to avoid fashion altogether and wear the same tee and jeans or leggings daily. The other extreme is to place so much emphasis on fashion that it becomes an identity. Elegantees is for the woman who seeks to find a balance between fashion and life, with a tee that looks like more than a tee.
Our aim is to break away from the unrealistic standards of beauty. I believe that ideal beauty is an expression of something that comes from the inside. When a woman takes care of herself, and others with kindness, she’s at the height of beauty. True beauty is in being clothed in strength and dignity.
What does it mean to your business when people choose to do their holiday shopping with you? Specifically, what will it mean this 2017 season?
It means a lot! Holiday shopping sustains our operations, and provides for my family and our nonprofit partner. Revenue from the Elegantees sewing center funds rescue operations at one of the border stations at Nepal-India. Each border station rescues two to three thousand victims each year. The sewing center provides full time work for 17 people, most of them are women. I want to hire 3 more seamstresses by end of this year. If we hit a certain number in sales, it will happen. We are normally slower in the summer months, so being able to set aside that cash reserve as savings will ensure nobody gets laid off.
Holiday shopping is not just about gift giving for the new and growing companies that Route partners with. Your purchase from them can make huge and lasting growth happen in their business – often in the form of more employment for people who need it the most.
We have LOVED getting to know Katie and her staff as we have worked with them and watched their growth. Consider including an Elegantees purchase in your holiday gift giving to help make their goals and dreams for their company come true!
Happy Ethical Shopping!
Liz, Christina and the Route Team