It’s hard to say which is more important to people, but I will say that the zero-waste aspect of our business gets quite a bit of attention because it is quite unique. There are few companies in the world doing what we are doing in that regard so I think that really stands out to people, and it piques their curiosity – they want to know more about the process and learn what zero-waste means to us. Personally speaking, I think they are both very important, because first of all I know all the people who make our products and how much this work means to them; they are like family to me as well. At the end of the day though, our environmental mission and social mission go hand-in-hand; people who live in places that are deeply affected by pollution from the garment industry, like Cambodia, can testify to that.
One of our favorite vendors; Tonle, is a company comprised of a caring group of Cambodians and Americans who work together to make a beautiful clothing line happen. Working intentionally in this war torn country, it is unique in its ethical business model as it has created a zero waste model of production. This means Tonle is as environmentally friendly as it is friendly in it’s production process. Tonle upcycles fabrics to make new clothing. ZERO waste. That means even the tags are scraps.
But make no mistake in thinking these pieces look recycled. The empowered artisans they employ celebrate the culture and beauty of Cambodia while making the latest chic fashion statements. The art of garment making is perfected and is demonstrated in the beauty of the clothing and also the care of the community in which it is made.
We are so excited to chat with the founder and creative director of Tonle, Rachel Faller, to get the inside scoop on what is happening this holiday season.
Your zero-waste business model is remarkable and completely different than any other model we’ve ever seen. How have you possibly managed to make this model sustainable?
In short, it is always a challenge! And each time we create a new collection, we have fabrics that we have to recycle from the previous collections. Some people have commented that our products should be cheaper because we pay so little for the materials. And it is true that the materials are cheaper because they come to us in smaller pieces that other companies consider not usable. However in reality it is much more expensive to produce this way because we have to take time to first of all pick out the materials, hand cut them, sort them, and then process all the small scraps. Of course, hand knitting and weaving new fabrics is tedious. What we love about the process is in the end much more of the final price goes to the artisans than to material costs. Big win! But it doesn’t mean it is cheap!
Would you say consumers are enticed more by the zero waste aspect or the fair employment aspect of the business? Does one hold more weight than the other?
Tell us about your exciting local partnership that is helping produce the new line this holiday season?
Weaves of Cambodia! We send them the smallest scraps left from our production and they hand-cut them into new yarn, and weave them into new fabrics. The whole process is quite tedious but the products are uniquely beautiful. Many of the weavers have disabilities from landmine accidents, as this region of the country has been war torn until the late 1990’s. Landmine clearance has really just begun in the last 15 years. This work creates not only a vital revenue stream for them but they say that the work and the community is really important and meaningful as well. The weaving is integrated in most all our products, however some of the new line statements which show the handwoven work is the sol triangle tote, srey crop top , srey long vest. and the phnom scarf.
What are your plans to grow and keep things going?
Thinking about growth is very interesting because as a zero-waste company – we don’t want our growth to come at the cost of the planet. But at the same time, growth of companies like tonlé mean that more artisans are employed with fair and livable wages, and hopefully reducing the number of toxic products that are produced. So we continue to think about growth with all the caveats attached regarding staying true to our principals and mission.