A Collective Creative Process

I do not consider myself a creative person, and certainly not artistic in anyway.  I DESPERATELY need the help of photographers, writers and designers to help create our brand.  Each individual person has their own personal creative process.  Some sit in a quiet room, some play loud music, others prefer to be outside.  It’s usually a space, sometimes a time of day and may or may not include caffeine or certain foods.  The creative process seems to require this lovely combination of physical, mental and emotional details to really flow.

Until recently I’ve learned about this only second hand.  We started doing model photo shoots a few years ago, it is so much fun to find beautiful places in our city and reveal an entire clothing line to the photographer and models in beautiful spaces.  Model shoots are the first time I have experienced diving into the creative process.  What I love most about our shoots, is that it’s the creative process happening in community.  A communal creativity.  When it works, it is easily the most inspiring and energizing experience I have ever had.

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We spent the morning laughing, exploring, talking, creating and making beautiful photography.  Through the process we felt connected, uplifted and in general walked away saying over and over again “that was so much fun”.  IMG_8563

How do you create?  When and where and with whom?

Route is about not just purchasing consciously, but living consciously.  Being aware and watching for those precious moments of connection with other humans, enjoying and valuing and sharing life with them.  I LOVE that the route of connection today for us was a communal creativity.  SO FUN.

Happy creating.

Much love,

Christina

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Featuring; Greenola

Greenola Team Route

We have been deeply touched by the authenticity and humility of the Greenola team.  They don’t claim to be perfect and acknowledge that they are on a journey to facilitate ethical production while holistically supporting communities.

Their vision is to empower makers around the world through design training, community building, and health services. In 2009 they started in Bolivia with 12 makers and since then they have grown to Kenya and India with over 75 makers.  In Bolivia, they have sent artisans to local universities for design classes and have been able to train leadership positions within the cooperatives.

Creating systems beyond employment is a priority for the Greenola team.  They provide access to healthcare to all of the makers including free eyeglass.  They also work to help them open businesses in their own communities.  Working alongside the makers, they strive to understand each individual’s potential, personal goals and visions for the community.  With years of invested work they are seeing tremendous and lasting impact, as well as the pleasure of making life long friends and colleagues.

Greenola Earrings