A Collective Creative Process

I do not consider myself a creative person, and certainly not artistic in anyway.  I DESPERATELY need the help of photographers, writers and designers to help create our brand.  Each individual person has their own personal creative process.  Some sit in a quiet room, some play loud music, others prefer to be outside.  It’s usually a space, sometimes a time of day and may or may not include caffeine or certain foods.  The creative process seems to require this lovely combination of physical, mental and emotional details to really flow.

Until recently I’ve learned about this only second hand.  We started doing model photo shoots a few years ago, it is so much fun to find beautiful places in our city and reveal an entire clothing line to the photographer and models in beautiful spaces.  Model shoots are the first time I have experienced diving into the creative process.  What I love most about our shoots, is that it’s the creative process happening in community.  A communal creativity.  When it works, it is easily the most inspiring and energizing experience I have ever had.

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We spent the morning laughing, exploring, talking, creating and making beautiful photography.  Through the process we felt connected, uplifted and in general walked away saying over and over again “that was so much fun”.  IMG_8563

How do you create?  When and where and with whom?

Route is about not just purchasing consciously, but living consciously.  Being aware and watching for those precious moments of connection with other humans, enjoying and valuing and sharing life with them.  I LOVE that the route of connection today for us was a communal creativity.  SO FUN.

Happy creating.

Much love,

Christina

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Why Swap Clothing?

I often have clothing I no longer wear and struggle with what to do with it. I never mind donating things to resellers, but have read so many accounts over the years of clothing that gets donated being thrown away. Somehow between consumers and businesses, in the U. S. alone, we dispose of 15 million tons of clothing waste a year. Most of which is synthetic and synthetic fibers take 100s of years to decompose. Only 15% of consumer pre-used clothing is recycled or reused, the rest of what we give away ends up in a landfill.

 

So, let’s buy less, buy recycled (Tonle, one of our partner groups works with only recycled fabrics), buy natural fibers AND on Sunday, SWAP what we don’t want anymore for something someone else has that we do want.

While we are at it, we’ll make it a party and offer some new clothing to purchase to pair with what is used. Hopefully, this will be really fun way to move our wardrobes and our clothing garbage in a more conscious direction. Link for event details and tickets is here.

Here is how it will work:

  1. Choose 5 to 10 pieces from your closet that you want to get rid of, any size, any season, but only women’s clothing, jewelry or accessories.
  2. Bring all of them to the Clothing Swap
  3. When you arrive you will be asked to put a label with your name on any clothing that you would want returned when you are done. If you have items that you’d like us to dispose of, we will do that in the most ethical way that we can find.
  4. We will organize your clothing by size on our racks.
  5. The swapping will begin 45 minutes after our event starts (so at 4:45).   While you wait please feel free to shop our vendors that are joining us.
  6. At 4:45 you are welcome to walk around and choose 5-10 pieces of your own to take home with you.

We will be “shopping” on the honors system. If you see something and want it, take it but please do not take more than the number of items you brought. If someone is holding something, it is off limits. Let’s abide by some basic rules, treat each other the way you would be treated and know that this is just for fun to find a new happy home for our stuff and hopefully get a great piece or two that we will wear in return.

Can’t wait to see you there and talk about swapping, reselling and all things ethical fashion.

Much love,

Christina